Privacy Policy

1.1 Information We Collect From You:

• Account information. First and last name, job title, the name of the organization or entity you represent, email address, address, and phone number.
• Asset information. Details about IT equipment and assets you enter or import into the Platform, including device types, manufacturers, models, serial numbers, quantities, condition, and other hardware specifications, as well as data imported through third-party integrations with IT service management (ITSM) or enterprise resource planning (ERP) platforms that you authorize.
• Marketplace requests. If you use our marketplace to purchase data enrichment services (such as fair market value pricing, carbon impact data, or metal impact data) from third-party vendors, we collect the details of your request and relevant asset information so we can facilitate the transaction between you and the applicable vendor.
• Certificate data. If you generate environmental attribute certificates, we may collect data including asset data that you submit; verification data from third-party verifiers and auditors; environmental and carbon intensity information; applicable facility certifications; and compliance and audit documentation.
• Usage data. As you use the Service, we collect your usage information including queries and searches you perform; features and tools you use; reports and analyses you generate or request; configuration and preference settings; interactions with the marketplace; and customer support communications and feedback.
• Marketing information. Your preferences for receiving our communications, and details about how you engage with our communications.
• Payment information.Your payment information is processed by our third-party payment processor. Please review Stripe's privacy policy and terms of service for more information.

1.2 Information We Obtain From Third Parties:

• Publicly-available information and data partners.We may collect and aggregate publicly available information relevant to the Platform's functionality, including IT equipment pricing data, carbon and environmental impact data, manufacturer specifications, and other market and industry-related information.
• Social media pages.We may also maintain pages on social media platforms, such as LinkedIn, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider's privacy policy will apply to your interactions and their collection, use, and processing of your personal information.

1.3 Automatic Data Collection:

• We and our service providers may automatically log information about you, your computer or mobile device, and your interactions over time with the Platform, our communications, and other online services, such as:
  • Device data, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers, language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 5G), and general location information such as city, state or geographic area.
  • Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, browsing history, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened our marketing emails or clicked links within them.

1.4 We Use The Following Tools For Automatic Data Collection:

• Cookies, which are text files stored on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, and enabling functionality. We use Google Analytics to collect information about how users use the Platform, which we then use to compile reports that disclose trends without identifying individual visitors and help us improve the Platform. For more information on Google Analytics, click here.
• Local storage technologies, like HTML5, that provide cookie-equivalent functionality but can store larger amounts of data, including on your device outside of your browser in connection with specific applications.
• Web beacons, also known as pixel tags or clear GIFs, which are used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked.

For more information on our Cookie Policy please visit our cookie policy.

• To provide, operate, maintain, and secure our Platform, including providing data analytics, asset data enrichment, marketplace functionality connecting users with third-party data vendors, environmental attribute certificate generation, predictive pricing, and responding to user inquiries.
• To communicate with you, including to respond to your requests, provide support, and otherwise communicate with you about our services, including by sending announcements, surveys, updates, security alerts, and support and administrative messages.
• Improve, monitor, and personalize the Platform, including by understanding your needs and interests, and personalizing your experience with the Platform and our communications. We may also use personal information to analyze and improve our services and our business, and to keep our Platform secure. This includes troubleshooting, debugging, and monitoring for security threats. We may also use aggregated and de-identified data, including data derived from third-party sources under applicable data rights agreements, to develop and improve predictive models and analytics that power our Platform.
• For aggregated research and development. We may create aggregated, de-identified, or other anonymous data from personal information we collect. We may use this data and disclose it to third parties for our lawful business purposes, including to analyze and improve our services and promote our business.
• AI-powered features. The Platform includes AI-driven features, including predictive pricing models, data analytics, and environmental impact calculations. When you interact with these features, your inputs (including asset data and queries) may be processed by our third-party AI service providers to generate outputs. We may also deploy a support chatbot to assist with Platform-related inquiries.
• Direct marketing. We may send direct marketing communications to you as permitted by law, including emails regarding Platform updates, new features, and relevant offerings. You may opt out of marketing communications as described in the Opt out of marketing communications section below.
• Interest-based advertising.We may engage advertising partners, including third-party advertising companies and social media companies, to display ads around the web. These companies may use cookies and similar technologies to collect information about your interaction over time across our website, our communications, and other online services, and use that information to serve online ads that they think will interest you. We may also share information about our users with these companies to facilitate interest-based advertising to those or similar users on other online platforms. You can learn more about your choices for limiting interest-based advertising in the "Limit online tracking" section below.
• Compliance and protection. We may use personal information to:
  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
  • Protect our, your or others' rights, privacy, safety or property (including by making and defending legal claims).
  • Audit our internal processes for compliance with legal and contractual requirements and internal policies.
  • Enforce the terms and conditions that govern the Platform.
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

• Marketplace partners.If you use the Platform's marketplace to purchase data enrichment services from third-party vendors, we will share relevant asset information and request details with the vendors you choose to transact with, as necessary to facilitate the delivery of their services.
• Affiliates. We may disclose your personal information to our subsidiaries and affiliates, for purposes consistent with this Privacy Policy.
• Third Party Data Providers. We may share aggregated usage statistics and anonymized insights with our third-party data partners (Tracenable, Rejoose, and others) according to the terms of our agreements with those providers and the applicable marketplace listing.
• Service providers. We may disclose your personal information to third-party companies and individuals that provide services on our behalf or help us operate the Platform, such as cloud hosting and infrastructure, AI and machine learning services, CRM and customer relationship management, communications services, analytics, payment processing, customer support, email delivery, marketing, and database management services.
• Authorities and others. We may disclose your personal information to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
• Business transfers. We may sell, transfer, or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization, or sale of assets, or in the event of bankruptcy or dissolution. In such a case, we will make reasonable efforts to require the recipient to honor this Privacy Policy.

• Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions in our emails. You may continue to receive service-related and other non-marketing communications.
• European Privacy Rights.If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), you may have certain rights under the General Data Protection Regulation ("GDPR") or UK GDPR, as applicable. These rights may include the right to access, correct, delete, or port your personal information, the right to restrict or object to processing, and the right to withdraw consent where processing is based on consent. To exercise any of these rights, please contact us using the information provided in the How to Contact Us section. We will respond to your request in accordance with applicable law. If you believe that we have not adequately addressed your data protection concerns, you have the right to lodge a complaint with your local supervisory authority.
• Do Not Track.We currently do not respond to "Do Not Track" signals.

• Where we are subject to the GDPR or UK GDPR, our legal bases for processing your personal information include: (a) performance of a contract with you (e.g., to provide the Platform and fulfill our obligations under our terms of service); (b) our legitimate interests (e.g., to improve and secure the Platform, to market our services, and to operate our business), provided those interests are not overridden by your rights; (c) your consent (e.g., where you opt in to marketing communications); and (d) compliance with legal obligations.

• We may transfer your personal information to our affiliates and service providers in the United States and other jurisdictions. Please note that such jurisdictions may not provide the same protections as the data protection laws in your home country.
• When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for personal information and we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information. For more information about how we transfer personal information internationally, please contact us as set out in the How to Contact Us section below.

• Other sites, mobile applications and services. The Platform may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third-party websites, mobile applications, or online services, and we are not responsible for their actions. We encourage you to read the privacy policies of the other websites, mobile applications, and online services you use.
• Security. We employ a number of technical, organizational, and physical safeguards designed to protect the personal information we collect. However, no security measures are failsafe, and we cannot guarantee the security of your personal information.
• Data Retention. We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.
• Children.The Platform is not intended for use by anyone under 16 years of age. If we learn that we have collected personal information through the Platform from a child under 16 without the consent of the child's parent or guardian as required by law, we will delete it.
• Changes to this Privacy Policy. We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Platform or otherwise providing notice to you.

• Please direct any questions or comments about this Policy or our privacy practices to privacy@layer-iq.com or by mail at the address below.

132 W International Speedway Blvd, #1189

Daytona Beach, Florida 32114 USA